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With spring arriving and the first-time homebuyers tax credit about to expire at the end of April, Americans looked to home sites for home furnishing, decorating and gardening tips. The category grew 10% during April 2010, to 48 million visitors.

 

How Home and Garden (up 4%), iVillage Home and Garden (up 24 %), and About.com Home and Garden (up 11%) were among the top properties in the category. The Home Depot, Inc., a retail site in the home furnishings subcategory, ranked as a top-gaining property during the month, growing 12% to 12.6 million visitors.

 

The business/finances-taxes category also experienced 10% unique visitor growth in April 2010, reaching 20.9 million visitors. The April 15 deadline for paying 2009 federal, state and local income taxes undoubtedly drove this category growth.

Ideal Group have been managing our flood damage restoration claim for the past 8 weeks and we wanted to say a big thank you to them as if it wasnt for them helping us out we would have had to put the website on hold and all updates too. Thank god they are dealing with the flood damage issue as we wouldnt have time to do that and keep the site running.
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Following the home and tax categories, the beauty/fashion/style category saw an 8% increase in April, as 47.5 million Americans browsed spring fashion trends and beauty tips.Among the top properties were Glam Style, Stylelist Sites (up 7%), and Hearst Beauty & Fashion Network (up 37%). Allure.com was one of the category’s big winners, as visitation surged 214% to 717,000 visitors during the month.

Although the total monthly US unique internet audience increased from 212.6 million to 213 million users between March and April 2010, comScore recorded flat unique audience growth for the month.

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